Trendrr.TV

The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV’s latest findings in social TV. – Daisy Whitney

In the brief time it has been active, Viggle has shown some promising potential to drive awareness for TV shows. Viggle occasionally exceeded the social-media activity of Twitter and Facebook on nights in which select series aired, including “Gossip Girl,” “Smash” and “Bones, according to data from tracking firm Trendrr.- Andrew Wallenstein

Social activity surrounding broadcast primetime TV in April 2012 increased by 194% over April 2011, according to the latest research from Trendrr.TV. In terms of monthly data, of the top five broadcast networks, FOX had the highest increase in broadcast social share, up 10% in April 2012 from March 2012. – Sahil Patel

Social activity during TV’s prime time has skyrocketed 193% since just last year, said Mark Ghuneim, CEO and founder of Wiredset and Trendrr. That kind of growth means programmers are looking at social-media chatter not just as an amplifier of TV. – Jeanine Poggi

Take the Super Bowl as an example. According to Bluefin Labs a start-up that analyzes social media commentary during television broadcasts, there were more than 11.5 million comments made online during the Super Bowl; Bluefin’s competitor, Trendrr counted more than 15.8 million. – Evan Bleier

Partnering with Trendrr, GetGlue created a chart to show how the fairytale-inspired series fared on GetGlue and Twitter in comparison to its Nielsen performance. What it showed through the first 17 shows was that while the audience steadied on Nielsen, the GetGlue engagement continued to increase. – Michael Humphrey

“By measuring people’s engagement around TV shows, whether through Twitter or with second-screen applications, there is now a new level of interactivity around the media itself,” says Trendrr.tv CEO Mark Ghuneim. – Frazier Moore

MTV also continued to prove its expertise in moving content across platforms, reaching its audiences in innovative new ways through digital events, franchises, social media and mobile. MTV achieved a rare milestone in the second quarter when it surpassed 100 million likes, that’s 100 million likes on Facebook according to social media tracking firm, Trendrr.

Posting comments about TV shows on Twitter, Facebook and other social platforms grew 194% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. “If you had to hire a marketing company to get 1 million people to talk about your show, I don’t know what it would cost,” he says. “Here it happens organically.” – Jefferson Graham

Sports galore this week, boys and girls. Saturday’s NFL draft logged a whopping 2 million social media mentions according to Trendrr. Although publications actually reported picks ahead of the actual television event, the draft still drummed up significant social chatter. – Stephanie Buck

Trendrr helped power the social integration for the Telemundo broadcast. The show featured a real-time ranking of the top 5 artists trending on Twitter, and producers kept an eye on trending topics throughout the event. – Cory Bergman

On the social media scale, Bravo was the No. 1 network across all competing cable and broadcast networks in social media activity, with 209,000 mentions, a 38% increase from the prior week according to Trendrr. – multichannel.com

But which show has its viewers more engaged? For a social-TV perspective on the “Idol” vs. “Voice” matchup, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm. Scroll down below the infographic for some context. – Simon Dumenco

Awards.Telemundo will incorporate Trendrr.TV’s social TV measurement services to provide a real-time snapshot of the conversations and buzz surrounding the awards show.- Sahil Patel

Looking at Twitter and Facebook conversations, as well as check-ins at GetClue and Miso, Trendrr calculated that “The Voice” has generated 21 percent more social activity per episode on average this season. – Tim Kenneally

NBCUniversal-owned Spanish-language broadcaster, Telemundo, said Tuesday that it is partnering with social-TV analytics and “conversation-curation” platform provider, Trendrr.TV, for the April 26th Billboard Latin Music Awards. – Tracy Swedlow

Trendrr will not only help Telemundo measure the social sentiment around the show but will curate a ranking of the hottest topics and top five artists during the show. Trendrr’s service filters data from Twitter and Facebook in both Spanish and English. – Lucas Shaw

As a leader in digital innovation, Bravo was the #1 network across all competing cable and broadcast networks in social media activity, with 209,000 mentions, a double-digit increase (38 percent) from the prior week according to Trendrr. – TalkTVworld.com

During last week’s show, RaeLynn and Ashley De La Rosa from Team Blake and Team Christina, respectively, were sent home. The second round of quarterfinals begins Monday April 23. The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

Yet Trendrr.tv reports that in March, 16 percent of comments about TV came from GetGlue, second only to Twitter. GetGlue also recently partnered with Storify to help TV networks engage with readers. – mediabistro.com

“This [show] is a perfectly situated demographic for social-media use,” says Mark Ghuneim, CEO and founder of social-media research firm, Trendrr.tv. – Kate Storey

According to social monitoring firm Trendrr, GetGlue accounted for 16% of all comments about TV in March, being second only to Twitter, which took 69%. Meanwhile, the recent premiere of HBO’s Game of Thrones was a huge success on GetGlue, and it accounted for 50% of all tweets from users who said they were “WatchingGame of Thrones.” – Samantha Murphy

Either way, according to Trendrr’s Mark Ghuneim, these viewers were high on the “tastemaker” chain: “The very high end of audience influence were tweeting about ‘Girls’ — a lot of celebrities,” Ghuneim said. – Jen Doll

During the first half of Carr’s presentation he played a clip that sighted a Trendrr stat that BET was the most social TV network last June. – Natan Edelsberg

After hearing creator, director and star of the show, 25-year-old Lena Dunham speak about social at SXSW, I was convinced it would live up to the buzz. The show has now premiered and the social web agrees.Trendrr put together an infographic to illustrate the activity. – Natan Edelsberg

Have you tuned into Girls yet this season, or any other shows on this list? What’s your prediction for the coming weeks? The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

In the wake of last week’s “Today” vs. “GMA” buzz-battle royale, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to take a look at how the Big Three’s morning shows stack up beyond ratings . Scroll down below the infographic for some context.- Simon Dumenco

This infographic by Trendrr.TV analyzes Twitter’s response to key moments of Tuesday’s episode, “Big Brother.” Do you tweet while watching your favorite television show? Let us know in the comments. – Jeremy Cabalona

Social-TV measurement company, Trendrr, contacted [itvt] earlier this week to let us know that it has published its White Paper Analysis for March. – Tracy Swedlow

Along with our weekly chart of television chatter, the folks at Trendrr have provided some fascinating social TV statistics. In March, three-quarters of all social TV engagement stemmed from Twitter. Over 580,000 social interactions per day originated on broadcast television, and over 860,000 social interactions occurred per day on average on cable television. – Stephanie Buck

But Trendrr’s stats have The Voice in the lead with 57,000 social mentions compared to Idol’s 50,000 (based on a two-hour block). Tipping the scale further to Idol’s favor are its own stars — Jennifer Lopez with over 5 million Twitter followers and Ryan Seacrest with nearly 6.5 million. – Shirley Halperin

In a white paper for March, Trendrr breaks down the public social conversation around television: 69% of the activity stemmed from Twitter, 16% from GetGlue (its highest month) and 15% from Facebook’s publicly-available comments (keep in mind, the vast majority of Facebook’s conversation is private and not measured). – Cory Bergman

MTV has used the tracker with the VMAs. According to Trendrr, which tracks social activity around television, the VMAs were 2011′s second most-social tentpole event after the royal wedding. – Lucas Shaw

CBS was the top broadcast network for the month, with around 36% share of social media TV activity. NBC and Fox tied for around 18% share; ABC was at a 15 share, and CW was at 9%, per social media researcher Trendrr.TV. – Wayne Friedman

Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr. – Sam Laird

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

More than 1 million comments streamed across Social Mediachannels last night about the NCAA Men’s Basketball Championship. Trendrr had the count at 1,079,189 during the game and 1.168M for the day. – Michael Humphrey

“The Daily Beast partnered with social-media tracking firm Trendrr to find which shows with season or series premieres since 2011 lived up to the buzz and hype.” - Clark Merrefield

“Moreover, during the past week, Trendrr’s monitor of social TV engagement demonstrated the continuing appeal of social TV, based on viewer involvement, not just industry discussion of the topic. Tracking TV programs that generated the most simultaneous social chatter, Trendrr identified that five of cable’s top 10 shows and three of broadcasting top 10 chatter-generators were NCAA March Madness basketball games.” - Gary Arlen

Ad Age’s editorial partner Trendrr, the social-media monitoring firm, works closely with MTV. In talking with both companies recently, I learned that MTV’s U.S. brand and show pages recently hit a rather astonishing combined total of 100 million “likes” on Facebook. How did that happen? – Simon Dumenco

Ad Age’s editorial partner Trendrr, the social-media monitoring firm, works closely with MTV. In talking with both companies recently, I learned that MTV’s U.S. brand and show pages recently hit a rather astonishing combined total of 100 million “likes” on Facebook. – Simon Dumenco

And according to Trendrr.tv, “The Walking Dead” Season 2 finale fared a lot better than the zombies did on the show. Despite, or maybe because of, going up against the last games of “March Madness,” first weekend, AMC scored big on social media circles with nearly a half-million mentions. – Michael Humphrey

Viacom International Media’s Philip Bourchier O’Ferrall, Disney Mobile’s Gwen Bethel Riley, Samsung Electronics Europe’s Vassilis Seferidis and Endemol Worldwide Brands’ Olivier Gers will join several other notable speakers from Ooyala, BBC Worldwide, Orange, Bittorrent, HTC, Trendrr… -  Rebecca Leffler

February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the amount of conversations and check-ins around TV shows has grown 91% year over year, said social TV tracking service Trendrr.tv in a recently released white paper. – Daisy Whitney

CNN accounted for almost 13 percent of all social media mentions in February, making it the most social network of all cable for the month, according to social media analytics firm Trendrr. – Lucas Shaw

If you missed it, we covered several stories earlier this week from SXSW: HBO Girls’ creator and star Len Dunham thoughts about Twitter and the creative process (story), Trendrr rolls out new social features with 2.0 launch (story), Peel launches new features to make Idol more social (story) and a great infographic from Mass Relevance breaking down the tweets from SXSW. – Cory Bergman

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

With the competition heating up in the social TV analytics space, Trendrr has rolled out a brand new platform — a “full rebuild” — with a bevy of new features. Some of the new additions include competitive benchmarks, audience influence scores for advertising, character and talent charts (for example, animated characters over-index on Facebook), 24/7 tracking, audience programming affinities and Spanish language support. – Cory Bergman

Social-TV measurement company, Trendrr.TV, contacted [itvt] Monday to let us know that it has published its first White Paper Analysis which, according to a company spokesperson, “breaks down social-TV activity for the month of February in a far more detailed manner than what we’ve sent along in the past.” –Tracy Swedlow

Social television services like Viggle, ClipSync, and Trendrr are too confined to the living room to serve any purpose at SXSW. If This, Then That is a brilliant service that lets fairly novice internet users mash up digital services, but it doesn’t meet any of the four criteria to capitalize on SXSW buzz. – David Berkowitz

Trendrr.tv counted 467,360 comments on social media across various networks. That half-million tweet-count average is not staggering compared to multiple millions for the Grammy Awards and the Super Bowl. And both of those were more balanced in gender comments than the primaries. – Michael Humphrey

According to Trendrr.tv, Univision was the No. 1 broadcast network and Premio Lo Nuestro was the No. 1 show for social media activity that evening, and it outranked other awards shows including the latest editions of BET Honors, People’s Choice Awards and Screen Actors Guild Awards. -Chris Marlowe

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

Social media tracker Trendrr said social activity during the show – ranging from online buzz to Twitter comments and Facebook ‘likes’ – doubled from 2011 to 4.2 million hits on Sunday. Red Carpet coverage brought 3.9 million hits.

At least that’s true judging from the following roundup of post-Oscar buzz, primarily on Twitter and Facebook, as tracked by Ad Age’s editorial partner Trendrr, the social-media monitoring firm. The chart here shows day-after Oscars water-cooler talk — the terms that popped up most often in the 24 hours starting Monday at 12:00 a.m. ET. – Simon Dumenco

“There were great storylines for the Grammys this year versus the Oscars, which didn’t have as many story-lines,” spokesman for social-media-analysis-company Trendrr Chris Thonis said to the AP. – Lisa Eadiccico

Scores are based on a ratio of online chatter ranging from positive to negative. Any score above 50 indicates the brand is receiving more favorable mentions in social media circles than negative.

The website contracts with social measurement company Trendrr to track the media brands on a daily, weekly and monthly basis. – Erik Gruenwedel

The social media analysis company Trendrr estimated that there were some 4.2 million examples of social media action during the Oscars on Sunday — such as tweets on Twitter and posts or likes on Facebook. – David Bauder

Social media tracker Trendrr said social activity during the show – ranging from online buzz to Twitter comments and Facebook ‘likes’ – doubled from 2011 to 4.2 million hits on Sunday.

Breaking down these numbers is the bread and butter for firms like Bluefin, Trendrr, Getglue and Social Guide. How well this fledgling field works is still up for debate. But Twitter analysis did a pretty great job predicting the winners, nailing best picture, actress, and coming within a margin of error for best actor.

Just like the Super Bowl and the Grammys, Sunday’s Academy Awards generated a ton of social media buzz. If you were one to tweet about Angelina Jolie’s exposed leg or Sacha Baron Cohen’s outrageous red carpet behavior, you certainly weren’t alone. Check out this Oscars social media breakdown from our friends at Trendrr.TV. – Stephanie Buck

Despite what seemed like a million social media and second screen integrations (see our list of the best Oscars social media moments), last night’s Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 4.2 million social activity score (and 3.9 for the red carpet show), compared to 17.5 for the Super Bowl and 17.1 for the Grammys. – Cory Bergman

Trendrr, which also gauges Social TV buzz, had the Oscars coming in with 4.6 million mentions for the show and red carpet special. – Michael Humphrey

Cameron Mathison will ask the stars your Facebook and Twitter questions and reporters Tina Malave and Lawrence Zarian use the power of Trendrr to track what topics are trending. Fashion expert Roshumba Williams will join Michelle Tuzee on the fashion skyway above the red carpet to keep watch on all the Oscars fashions. – Cavan Siezckowski

Many of those folks work at Trendrr, one of several start-ups trying to make a go of the “social TV” boom. A dozen of the company’s 20 employees will spend the day monitoring the broadcast, as well as the red carpet run-up to the show and the post-event recaps. – Peter Kafka

As we wrote about yesterday, Los Angeles station KABC has partnered with Trendrr to integrate trending social coverage on-air and online. Lots more details here. – Cory Bergman

The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online. – Cory Bergman

The Trendrr social TV chart ranks total activity volume across all public profiles of Twitter, Facebook, Miso, and GetGlue.

Trendrr’s Total Activity score — which tracks tweets and Facebook updates as well as GetGlue and Miso check-ins — for the Grammys was 17,122,439 through Sunday night. (By comparison, the Super Bowl’s score was 17,456,217.) – Simon Dumenco

Two of the top Social TV metrics companies — Trendrr and Bluefin Labs — calculated an explosion of social media chatter around the Grammys Sunday night. – Michael Humphrey

Numbers provided to Billboard.biz from Trendrr, another social TV tracker, had the Grammys slightly behind the Super Bowl by a margin of 17.49 million to 17.12 million. Trendrr put Sunday’s Grammys well ahead of previous music events such as the MTV Music Video Awards (2.9 million), BET Hip Hop Awards (1.5 million) and the Latin Grammy Awards (1.1 million). – Glenn Peoples

According to Trendrr, the Grammys moment with the highest social media activity was Adele’s performance, which earned a standing ovation and deafening applause from the Staples Center crowd. Apparently, today’s social channels saw the equivalent. – Stephanie Buck

According to data from Trendrr, the Grammys fell just short of the Super Bowl in social TV numbers — but not by far. Trendrr’s “activity score” was 17,122,439, compared to the Super Bowl’s 17,487,241. – Cory Bergman

Even then, many of the advertisers who latched on to social media for the Super Bowl forgot something critical, says Mark Ghuneim, CEO of the digital analytics firm Trendrr. “Throwing out a hashtag, as many did, is a great first step, but advertisers need to do a better job of a call to action.” – Bruce Horovitz, Laura Petrecca, and Gary Strauss

Indeed, the Super Bowl was the biggest social-media event on record, according to several independent firms. Wiredset’s Trendrr tracked 17.5 million social interactions Feb. 5 related to the game and the TV broadcast on Facebook, Twitter and other services, with 51% of the activity from mobile phones. (Disclosure: Trendrr provides the data for Multichannel News’ weekly Buzz Meter feature.) – Todd Spangler

“Highly dramatic finishes are as good for ‘social TV’ as they are for the viewing audience,” said Alex Nagler, an analyst with consulting firm Trendrr. “It helps, of course, that Boston and New York are two of the more social cities and that the rivalry is intense.” – Chuck Bennett

Mark Ghuneim’s social measurement firm, Trendrr, counted over 15 milliontotal Twitter messages about the Super Bowl on Sunday, versus about three million messages last year. He said that Twitter, as opposed to Facebook or other Web sites, “dominated in orders of magnitude as the place to share.” – Brian Stelter

The total social media traffic for the Super Bowl and the hoopla surrounding it, taking into account Twitter mentions, public Facebook posts, GetGlue check-ins, and Miso check-ins, topped out at more than 17 million interactions, according to social media engagement company Trendrr. (67% of those tweets and posts were positive, a good sign for the league, and NBC.)

“Since Twitter has emerged nearly every TV tent-pole event has had larger social engagement and bigger ratings year over year,” owner of social measurement firm TrendrrMark Ghuneim told The New York Times. – LISA EADICICCO

Social insight firm Trendrr found that more than 15 million tweets were posted during last night’s game, up from about 3 million in 2011, the New York Times noted. – Leslie Horn

(Bluefin competitor Trendrr says they saw a similar leap: They count 15.8 million comments for the game, up from 3.01 million.) – Peter Kafka

Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl…- Cory Bergman

“The real time, open nature of social networking enables public sentiment to hit a flash point, which in cases of controversy, can exert a powerful collective pressure on public figures and organizations in a way that wasn’t available before,” says Mark Ghuneim, CEO founder of Trendrr, which tracks social media trends. - Gary Strauss

“Real-time social networks enable the nation’s collective dissent to be felt immediately,’’ said Mark Ghuneim, chief executive of Trendrr, a social media analysis firm. “This type of swarm behavior is a new phenomenon that is increasingly important. It’s a good example of how social networks such as Twitter enable democratic movements to be felt, not just by government but by corporations and organizations.’’ – Pam Belluck

“Real-time social networks enable the nation’s collective dissent to be felt immediately,” said Mark Ghuneim, chief executive officer of Trendrr, … – Jen Preston

Our editorial partner Trendrr, the social-media monitoring firm, updates its social-TV charts atTrendrr.tv for broadcast and cable every day and also offers a weekly view. We’re presenting the most recent weekly charts here, covering the seven days from Monday, Jan. 23, through Sunday, Jan. 29. Scroll down for five key social-TV talking points. – Simon Dumenco

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

“American Idol” returned for its 11th season with the first half of its premiere last night (part two airs tonight), and the preliminary numbers are pretty discouraging for the franchise. We asked our editorial partner Trendrr, the social-media monitoring firm, to help us parse the social chatter surrounding the show in light of its ratings performance. – Simon Dumenco

And, according to trendrr.tv — which compiles Twitter and Facebook mentions — “Downton Abbey” was “one of the most discussed broadcast programs” last Sunday. – Michael Starr

A few weeks ago, we took a look at the 2011 TV event that blew up the biggest in terms of social-media buzz. (Hint: It wasn’t the Oscars or the Super Bowl.) The data for that charticle came from Ad Age’s editorial partner Trendrr, the social-media monitoring firm that collects and analyzes social chatter for its network, brand and agency clients. – Simon Dumenco

About 6.1 million people tuned into the premiere, according to Nielsen–a pretty weak debut. Viewers also passed judgment via social media. Trendrr, a company that measures feedback on social media, said 80% of the “social conversation” about the show registered as negative; 6% of comments “called for the immediate cancelation of the show.” – John Jurgesen

To date, social TV data like that from Bluefin Labs, as well as social TV analytics and check-in companies like Trendrr, Radian6, GetGlue, SocialGuide and Miso, has mostly focused on general audience responses to TV shows and networks. — Ki Mae Huessner

A perfect example of WWE’s obsession with Twitter is their latest touting of RAW’s success trending on Twitter. On Tuesday December 20th, WWE made the following comments via their official Twitter page: “WWE #Raw was number 1 on last night’s @trendrrtv #socialtv chart for all of cable and broadcast TV! http://trendrr.tv/” — Rick Rockwell

We’ve got the top five nationally broadcast debates as measured in social buzz, and the chart below may surprise you. The data is compliments of our friends at Trendrr, who measure social activity (mentions, likes, checkins) related to TV broadcasts.— Matt Silverman

By this point in the year, TV’s big tent-pole events are blurring together in my mind, but Ad Age’s editorial partner Trendrr, the social media monitoring firm, has managed to keep them straight. With data from its Trendrr.tv service (which generates a social-TV Total Activity score based on tweet volume and public Facebook posts, plus GetGlue and Miso check-ins), the firm has produced the chart below. It tallies the 10 buzziest TV extravaganzas of 2011. — Simon Dumenco

As the year is coming to an end we’re going to start seeing a lot of interesting data on 2011, the first full year that social TV really started to mature. Trendrr has released a fun infographic on the top “tent-poles” of 2011. Surprisingly perhaps, the Royal Wedding came out slightly ahead of the MTV VMAs as having the most social activity (both over 5.5 million) for the year. — Natan Edelsberg

Monday’s RAW SuperShow was the No. 1 most-mentioned show on social media in all of broadcast and cable TV, according to trendrr.com.
— Ryan Clark

Chains like Starbucks, McDonald’s and Walmart often grace Foursquare’s top checked-in locales as reported by Trendrr, but even huge shopping weekend like that following Thanksgiving only garner check-ins in the hundreds of thousands. — Kunur Patel

At what other time in history have undersea cartoon creatures been compared to leggy, toned underwear models? Before you think too hard, take a look at Trendrr’s social TV chart below, where SpongeBob SquarePants and theVictoria’s Secret Fashion Show both logged the number-two spots. — Stephanie Buck

were hitting the mark in this new channel. Walmart was consistently a top-checked-in retailer week-after-week, but especially on Black Friday. So, we decided to check the numbers this year. — Matt Carmichael

Trendrr has released its November numbers tracking the most social TV networks and shows, and Fox and MTV lead the list in social share of voice. — Cory Bergman

We decided to take a closer look at the social footprint of “Victoria’s Secret Fashion Show.” A few notes on the charts below, which use data, as always, collected and parsed by our editorial partnerTrendrr, the social-media monitoring firm. — Simon Dumenco

Which program created the most social media buzz this past week? As we’ve seen in charts past, social television participants tend to gravitate toward singular, news-making broadcasts. Before, it was awards shows – this week, Trendrr’s social TV chart gets political. — Stephanie Buck

In the last month, the conversation about Occupy was beginning to wane but picked up again last week, according to an analysis by Trendrr, a social media analytics firm. That is due in part to the protests that followed the well-publicized police raid on the encampment at Zuccotti Park and the outrage at the pepper-spraying in California. — Jennifer Preston

Breaking Dawn is officially out in theaters but even all that residual buzz couldn’t help it topple the Harry Pottermovies. The good folks at Trendrr scoured the web and found that Twitter sentiment for The Twilight Saga: Breaking Dawn, Part One has been 41% positive, 7% negative and 52% neutral in the two weeks leading up to its release. — Zach Sniderman

To date, social TV data like that from Bluefin Labs, as well as social TV analytics and check-in companies like Trendrr, Radian6, GetGlue, SocialGuide and Miso, has mostly focused on general audience responses to TV shows and networks. — Ki Mae Huessner

The Weather Channel’s Weather.com rolled out an extensive integration with Twitter over the summer, powered by Trendrr, that displays weather-related tweets at the local market level in real time. In a presentation today at the Social TV Summit, Trendrr CEO Mark Ghuneim said it’s been big success, boosting engagement across Weather.com pages with social integration. — Cory Bergman

[Over the past few years in these Trendrr charticles here on AdAge.com we've mostly tracked social buzz within very short windows: a day or two, or a week or two. Today we're doing something different: We're taking a long-term (or longish-term) view of a particular media niche -- TV food shows -- over the most recent full quarter (July-Sept.). — Simon Dumenco