Trendrr.TV

Friday’s WWE Smackdown episode scored 57,022 in social media activity, down four percent from last week’s show. (Data Source: Trendrr.TV) - James Caldwell

The Visionaries track, hosted by Amber J. Lawson, partner, The Opportunity Management Co., will include Michael Nyman, chairman and CEO, PMK*BNC, and Mark Ghuneim, CEO, Trendrr, among others. – Alex Ben Block 

According to Trendrr, AMERICAN CHOPPER LIVE: THE REVENGE and pre-show AMERICAN CHOPPER LIVE: COUNTDOWN TO REVENGE, with the sneak peek premiere of AMISH MAFIA, all rated among the top 10 most social shows on cable television Tuesday night ranking at #8, #9 and #10 respectively. -

Nielsen has acquired SocialGuide, a New York-based start-up that tracked Twitter and Facebook conversations about TV; terms haven’t been disclosed. Competitors in the “social TV” monitoring market include Bluefin Labs and Trendrr. – Peter Kafka

While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings. – Cory Bergman

The competition among social metrics companies has been pretty hot and heavy, with at least four major players vying for leadership in the industry — Trendrr, Bluefin Labs and Networked Insights. – Michael Humphrey

While Twitter is “the river that runs through almost every social TV applications,” according to Trendrr CEO Mark Ghuneim, and is by far and away the largest driver of social media chatter around TV shows, Iskold says GetGlue outpaces it on a number of counts.

Now you can add another win. According to Trendrr, the Social TV metrics company, CNN beat all comers for Social Media mentions “this year for political events (e.g. RNC/DNC, debates and elections).” – Michael Humphrey

CNN accounted for about 13% of all social media mentions, according to trend analytics firm Trendrrearlier this year. That’s impressive. Cable News Network is one of the largest news networks in the world, so it needs to be at the forefront of news innovation by adapting the changing nature of reporting. – Michelle Atagana

Out of the weekly broadcast top 10, The Vampire Diaries’ had the highest positive sentiment with 61% — with so many sexy vampires on screen, we’re surprised the number isn’t higher. The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check outTrendrr.TV. – Sandy Shore

Hurricane Sandy is still dominating news coverage, but the election is still rumbling our way as well. CNN has had tremendous success this election cycle that has put them at the top of Trendrr’s social leader board for all three presidential debates and the veep debate (more than ten networks aired these debates). We spoke with Steve Krakauer the Senior Digital Producer CNN/US about the strategy that led to this success. – Natan Edelsburg

Meanwhile on cable, The Walking Dead staggered into first place with almost 2 million mentions in the second week of its third season. It’s not all good news, though — the zombie drama logged the lowest positive sentiment rating of any show on the chart. The data is courtesy of Trendrr…- Bob Al-Greene

“Twitter provides a real-time look into the collective consciousness of the nation,” said Mark Ghuneim, chief executive at Trendrr, a social-media services company. “People are engaged, as are the politicians. Its roar is way too big to ignore.” – Andy Vuong

According to Trendrr: The debate stirred up 13,702,688 million Twitter interactions total throughout the day, with CNN and NBC leading all other networks. – Michael Humphrey

That’s because there isn’t any official measuring system that tracks “social TV” chatter. Instead there are competing services, like Trendrr, BlueFin and SocialGuide, all of which make their own guesstimates to track commentary on Twitter, Facebook, etc. It’s entirely possible that the tracking services overcount or undercount commentary on any given show. – Peter Kafka

Which brings us back to McFarlane, who can generate that buzz. Family Guy is regularly high on the Social TV charts. Trendrr also makes the case with this chart that demonstrates the effect he had on the season premiere of Saturday Night Live. – Michael Humphrey

Even though this could be the final season of HIMYM, it’s comforting to know that shows such as Grey’s Anatomy, which generated 502,117 social impressions, can still capture viewer attention.The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check outTrendrr.TV. – Jennifer Shore

Some 59,000 check-ins account for most of Sunday’s activity. The show has 1.41 million check-ins now. Here’s how Once Upon a Time stacked up against other premieres, according to Trendrr data…-Brian Hernandez

The X Factor commanded a 46% share of social TV commentary for its third night with 2.3M social TV comments across the first 3 episodes (average of 776K per episode) according to Trendrr. – Natan Edelsburg

The Trendrr social TV chart ranks total activity volume across all public profiles of Twitter, Facebook, Miso, and GetGlue.

In addition to high ratings, the digital response to HERE COMES HONEY BOO BOO has been unprecedented. From parodies on major TV shows to a Gangnam Style mash-up, Alana and her family have embedded themselves into the conversations of mainstream media. Since premiere, the show has been #1 on Trendrr.tv’s cable chart for five weeks in a row with over 1.8 Twitter mentions and 1.7 billion impressions. – Kristi Turnquist

In addition to high ratings, the digital response to HERE COMES HONEY BOO BOO has been unprecedented. From parodies on major TV shows to a Gangnam Style mash-up, Alana and her family have embedded themselves into the conversations of mainstream media. Since premiere, the show has been #1 on Trendrr.tv’s cable chart for five weeks in a row with over 1.8 Twitter mentions and 1.7 billion impressions. – Curt Wagner

Even with plenty of chatter about Amy Poehler’s $2 accessory and Sofia Vergara’s zipper popping, the most social moment happened when Tracy Morgan faked fainting on stage, and host Jimmy Kimmel told the audience to tweet about it. (The stunt generated 46,552 tweets in a three-minute window.) The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. – Jennifer Shore

To quantify how actively fans turned to social media to discuss the call, there were more than 400,000 posts between 11 p.m. and midnight (EST), about twice as many as the combined total for the rest of the game. The chart below, compiled by Trendrr, shows the how social media interactions spiked after the controversial last play. – Sam Laird

According to Trendrr, “The Emmy’s generated 1,262,623 total activity while on air, and 1,568,381 total activity throughout the day.” Also, “last year, the Emmy’s drove 1,109,629 total activity throughout the day, 458,752 less than this year.” Here’s how the Emmys compared to other awards shows according to Trendrr…- Natan Edelsburg

Primetime television’s big night, however, trails major awards events in 2012 in social media buzz, according to data compiled by Trendrr, an analytics service that looked at public interactions on users Twitter, Facebook, Get Glue and Viggle social media accounts. – Erik Hayden

Under this apparent freedom of speech once given by sending SMS, in fact hides a gold mine for TF1, the first channel to go walk-in Social TV. Tweets bring real information to a. Through a partnership with American Trendrr, TF1 will know the time of the issue that generated the most tweets, positive or negative, whether it pleases and to what extent.

LR: Do you work with Bluefin Labs, Trendrr, SocialGuide, or Networked Insights? If so, how and how is it different?

Nagy: We have great relationships with these companies and we do work with many of them. While Bluefin and others capture the amount of commentary around our television shows, they do not capture the amount of video content shared around the shows. Commenting about a show and others seeing those comments vs. sharing a piece of content and others able to view it or pass it along again, are not the same things, in terms of measurement techniques or results derived from them. – Natan Edelsburg

” There will be decorated everywhere “says the facilitator, justifying the use of a setting to 360 °. Finally, “Dancing with the Stars” starts in the social TV through a partnership with Trendrr and analyze the reactions on social networks in an after broadcast weekly on TF1, without commercial break with the main program. Backstage footage of the premium will be disseminated best tweets and moments where social networks are also inflamed. And Vincent Cerutti has promised us, he and Sandrine Quétier not hesitate to tweet during the dances.

Finally, for the first time on television, a heading “Your opinion on the premium” will return at the most commented on social networks, tweets the funniest words of encouragement the most striking. This column set up with the social leader of the Social TV, Trendrr, monitor social activity related to each personality. On this occasion, celebrities, professional dancers, jury and facilitators respond directly to the impressions of viewers.

The show also rose to the No. 1 spot on Trendrr.tv’s social cable chart. Seven show topics have trended on Twitter and impressions have reached 1.5 billion since premiere. – Cavan Sieczkowski

This weekend also saw the premiere of the 38th season of Saturday Night Live, with host Seth MacFarlane and musical guest Frank Ocean. The premiere featured a spoof of the popular music video “Gangnam Style,” so perhaps that’s the reason for the buzz, which Trendrr’s sentiment analysis indicated was 55% positive. – Bob Al-Greene

While last week’s MTV Video Music Awards saw a significant drop in television viewers compared to last year’s (6.1 million vs. 12.4 million – due largely to the Democratic National Convention taking place the same night), the awards were the top social media event of the year according research company Trendrr, seeing more than triple the Internet conversation as last year’s awards. – Hisham Dahud

The most social TV show of the summer might surprise you a bit at first. VH1’s “Love & Hip Hop: Atlanta” is “the most social series of the summer (excluding sports) not just for cable, but for all of TV”, according to Trendrr. The show saw a 302% increase in social activity over Season 2 of Love & Hip Hop and made a huge splash with it’s finale. – Natan Edelsburg

It’s got a massive following on Facebook with nearly 37 million fans, and more than 560,000 followers who see SpongeBob’s wisecracking daily tweets (“I’d love to be a rock star, but I just don’t have the pants for it”). All that fan love makes SpongeBob the most social TV show, per Trendrr, which tracks all Twitter and Facebook activity.

The VMAs attracted 12.8 million comments on Twitter and Facebook, positioning the broadcast at number two on Bluefin Labs’s “Most Social TV Events” chart, just behind the 2012 Grammys and ahead of this year’s Super Bowl. Throw in figures from other websites such as GetGlue and Viggle, and the VMAs shoot to number one with 19.1 social media interactions, reports Trendrr. – Brian Hernandez

The Republican National Convention also edged onto the charts, no doubt due in large part to actor Clint Eastwood’s invisible Obama speech, which subsequently inspired many a meme and parody. We’ll see what this week’s Democratic National Convention has in store for social TV. - Stephanie Buck

“Love and Hip Hop: Atlanta” ranks as cable’s TOP reality series of the summer among adults 18-49 impressions and women 18-49 throughout its 11 weeks since its premiere on June 18th. And according to Trendrr, the franchise was also the most social non-sports series of the summer on all of television, cable and broadcast. In fact, Part 1 of its reunion special on Monday, August 27 generated 75 trending topics on Twitter that evening. – Amanda Kondoljy

SpongeBob, Family Guy and The Simpsons took a commanding animated lead, with combined social media mentions over 1.3 million. And we’re happy to see that Breaking Bad made it on the cable chart, considering the season finale is quickly approaching. – Stephanie Buck

Last week, Miso announced the hire of Colin Decker — previously of Current TV and Yahoo — to head up its product efforts. Earlier this month, Trendrr hired Meghann Sills Elrhoul, the former manager of analytics at Nielsen. Back in May, Zeebox hired Jason Forbes from Time Warner Cable Media. – Cory Bergman

According to social TV tracker Trendrr, Suits ranked as the third top TV show on social media. – Philiana Ng

As part of the celebrations, Discovery Channel partnered with Mythbusters to build “Sharkzilla,” a real-life replica of a megalodon, a prehistoric shark thought to be big enough to tear into a T-Rex. Mythbusters also aired its own special, which explored common shark-related folk tales. For example, is it really the best idea to prevent a shark attack by punching the animal in the nose? Turns out the team has settled the myth before. The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook,GetGlue and Miso. – Stephanie Buck

We’ve got to hand it to Love & Hip Hop Atlanta and WWE Monday Night Raw; these two programs are the only ones that maintained spots on the social TV charts throughout the Olympics. And of course, we can’t forget about #10 on the cable chart, Air Jaws Apocalypse; it was the first program to air during Discovery’s Shark Week 2012. If we know the Internet — and we like to think we do — sharks will be taking over the charts next week. The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook,GetGlue and Miso. To see daily rankings, check out Trendrr.TV.

Trendrr says Elrhoul will work with the company’s growing list of clients — more than 30 TV networks along with dozens of brands, studios and media organizations — while helping beef up Trendrr’s measurement methodologies. As we reported back in June, Trendrr is working on a local social TV data service, which will start rolling out in the next few months. – Cory Bergman

But the disproportionate attention given to the #NBCFail meme (which Trendrr.TV, a social TV intelligence service, says only accounted for less than 1 per cent of the chatter) is a reminder of the limitations of these real-time focus groups. – Andrew Edgecliffe-Johnson

Elrhoul will be based at the firm’s new headquarters in SoHo, New York, and will work with Trendrr.TV clients, which include more than 30 television networks and dozens of brands, studios and media organisations, on Trendrr’s empirical measurement methodologies. She will also assist Trendrr’s aggressive expansion into the Hispanic marketplace. – Joe Fernandez

Unfortunately, not all of the buzz was positive. When 2011 World Vault Champion McKayla Maroney slipped on the dismount during her personal event on Sunday, audiences were in shock. Maroney took the silver medal with a sour disposition, but later tweeted apologies for a not-so-sportsmanlike finish. The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Allegra Tepper

Some research shows social media is fueling viewership of live TV, as people want to interact over Kobe Bryant’s dunk or Angelina Jolie’s Oscar dress. Social-media analysis firm Trendrr said Twitter accounted for an average of three quarters of the “social activity” around broadcast TV programs in the first quarter of this year, vs. 16% for Facebook. For sports or other major televised events, Trendrr found Twitter has a near-lock on digital conversations. – Shira Ovide

The Wall Street Journal report cites how research shows a strong link between social media and TV viewership. Firms like Trendrr state that Twitter accounts for three quarters of “social activity” around broadcast programs in the first quarter of this year, vs. 16 percent for Facebook. – Valli Ramanathan

Traditional media is also moving into a particularly exciting space whereby social media is leveraged to enable a more holistic marketing strategy. Guys like Trendrr TV are working towards leveraging social media around television. Similarly the big boys like Metro.co.uk, Wall Street Journal, The New York Times and The Economist are all using social media to build their audiences. If publishers are adopting new technology, brands should do so too. – Andre Britz

We recently wrote about the massive social TV strategy that Univision implemented for their tent pole ‘Premios Juventud’ awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. – Natan Edlesberg

Last night’s premiere delivered an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 1.1 million Adults 18-34. The premiere also generated strong social media engagement with over 7 million impressions on Twitter, according to Radian6. Additionally, the novela was the No. 6 broadcast show on Social TV, according to Trendrr. – Amanda Kondolojy

And where there is social media buzz, there must also be Justin Bieber. Reigning Olympic downhill champion and three-time overall World Cup ski champion Lindsey Vonn professed her “Bieber Fever” during her acceptance speech for the best female athlete award. The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Allegra Tepper

Like other gamification programs, the idea is to encourage people to engage with the show by taking actions such as sharing on Facebook, reading blog posts, or commenting. Rewards come in the form of concert tickets, celebrity meetings, access to events, or recognition as privileged members of the online community. According to Trendrr data reported by AdAge, more than 81 million social TV conversations and interactions occurred in June, a 681 percent boost over June 2011. – Kate Kaye

This week, they were buzzing over NBC’s Justin Bieber: All Around the World TV special. The two-part show was a flop in the ratings, but you can always count on his fans to make waves online. The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Allegra Tepper

Basketball, and soccer, and hockey — oh my! The social TV waves dribbled, dropkicked and fouled along with a handful of sports programming this past week. The NBA conference finals are in a dead-heat; each of the four remaining teams has won two games out of seven (Thunder vs. Spurs, Celtics vs. Heat).– Stephanie Buck

In other news, Sunday night’s Billboard Music Awards rated third on the social TV charts for broadcast shows. Between tributes to Whitney Houston, Donna Summer and Beastie Boy Adam “MCA” Yauch, artists like Adele, LMFAO and Chris Brown swept up top awards. – Stephanie Buck

Social TV analytics company Trendrr is launching its service in the UK. Speaking at the Social TV World Summit event in London this morning, CEO and founder of Trendrr Mark Ghunheim said the service would be “a deep real time product” with a dashboard component as well as reporting. The service, already available in the US, tracks social TV usage.

Sites like Trendrr TV and SocialGuide are designed to help users measure their impact and engagement with fans, but Twitter has a few helpful hints and guidelines for entertainment personalities who want to increase their Twitter presence. – Maggie Furlong

Although the NBA Playoffs round two Lakers vs. Nuggets game earned over 2 million more social media mentions than The Voice, the latter’s season finale caused quite a large ripple in the social ocean. – Stephanie Buck

Trendrr data shows much of the same. FOX was the top social broadcast network for the month of April with 28% broadcast social share, with NBC trailing in second place at 21%. Here are just a handful of the social TV activations Fox has implemented as key parts of their programming. – Natan Edelsburg

The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV’s latest findings in social TV. – Daisy Whitney

Take the Super Bowl as an example. According to Bluefin Labs a start-up that analyzes social media commentary during television broadcasts, there were more than 11.5 million comments made online during the Super Bowl; Bluefin’s competitor, Trendrr counted more than 15.8 million. – Evan Bleier

Partnering with Trendrr, GetGlue created a chart to show how the fairytale-inspired series fared on GetGlue and Twitter in comparison to its Nielsen performance. What it showed through the first 17 shows was that while the audience steadied on Nielsen, the GetGlue engagement continued to increase. – Michael Humphrey

MTV also continued to prove its expertise in moving content across platforms, reaching its audiences in innovative new ways through digital events, franchises, social media and mobile. MTV achieved a rare milestone in the second quarter when it surpassed 100 million likes, that’s 100 million likes on Facebook according to social media tracking firm, Trendrr.

Posting comments about TV shows on Twitter, Facebook and other social platforms grew 194% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. “If you had to hire a marketing company to get 1 million people to talk about your show, I don’t know what it would cost,” he says. “Here it happens organically.” – Jefferson Graham

Sports galore this week, boys and girls. Saturday’s NFL draft logged a whopping 2 million social media mentions according to Trendrr. Although publications actually reported picks ahead of the actual television event, the draft still drummed up significant social chatter. – Stephanie Buck

Trendrr helped power the social integration for the Telemundo broadcast. The show featured a real-time ranking of the top 5 artists trending on Twitter, and producers kept an eye on trending topics throughout the event. – Cory Bergman

During last week’s show, RaeLynn and Ashley De La Rosa from Team Blake and Team Christina, respectively, were sent home. The second round of quarterfinals begins Monday April 23. The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

Yet Trendrr.tv reports that in March, 16 percent of comments about TV came from GetGlue, second only to Twitter. GetGlue also recently partnered with Storify to help TV networks engage with readers. – mediabistro.com

According to social monitoring firm Trendrr, GetGlue accounted for 16% of all comments about TV in March, being second only to Twitter, which took 69%. Meanwhile, the recent premiere of HBO’s Game of Thrones was a huge success on GetGlue, and it accounted for 50% of all tweets from users who said they were “WatchingGame of Thrones.” – Samantha Murphy

During the first half of Carr’s presentation he played a clip that sighted a Trendrr stat that BET was the most social TV network last June. – Natan Edelsberg

After hearing creator, director and star of the show, 25-year-old Lena Dunham speak about social at SXSW, I was convinced it would live up to the buzz. The show has now premiered and the social web agrees.Trendrr put together an infographic to illustrate the activity. – Natan Edelsberg

Have you tuned into Girls yet this season, or any other shows on this list? What’s your prediction for the coming weeks? The data is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

This infographic by Trendrr.TV analyzes Twitter’s response to key moments of Tuesday’s episode, “Big Brother.” Do you tweet while watching your favorite television show? Let us know in the comments. – Jeremy Cabalona

Along with our weekly chart of television chatter, the folks at Trendrr have provided some fascinating social TV statistics. In March, three-quarters of all social TV engagement stemmed from Twitter. Over 580,000 social interactions per day originated on broadcast television, and over 860,000 social interactions occurred per day on average on cable television. – Stephanie Buck

But Trendrr’s stats have The Voice in the lead with 57,000 social mentions compared to Idol’s 50,000 (based on a two-hour block). Tipping the scale further to Idol’s favor are its own stars — Jennifer Lopez with over 5 million Twitter followers and Ryan Seacrest with nearly 6.5 million. – Shirley Halperin

In a white paper for March, Trendrr breaks down the public social conversation around television: 69% of the activity stemmed from Twitter, 16% from GetGlue (its highest month) and 15% from Facebook’s publicly-available comments (keep in mind, the vast majority of Facebook’s conversation is private and not measured). – Cory Bergman

Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr. – Sam Laird

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

More than 1 million comments streamed across Social Mediachannels last night about the NCAA Men’s Basketball Championship. Trendrr had the count at 1,079,189 during the game and 1.168M for the day. – Michael Humphrey

“The Daily Beast partnered with social-media tracking firm Trendrr to find which shows with season or series premieres since 2011 lived up to the buzz and hype.” - Clark Merrefield

“Moreover, during the past week, Trendrr’s monitor of social TV engagement demonstrated the continuing appeal of social TV, based on viewer involvement, not just industry discussion of the topic. Tracking TV programs that generated the most simultaneous social chatter, Trendrr identified that five of cable’s top 10 shows and three of broadcasting top 10 chatter-generators were NCAA March Madness basketball games.” - Gary Arlen

And according to Trendrr.tv, “The Walking Dead” Season 2 finale fared a lot better than the zombies did on the show. Despite, or maybe because of, going up against the last games of “March Madness,” first weekend, AMC scored big on social media circles with nearly a half-million mentions. – Michael Humphrey

Viacom International Media’s Philip Bourchier O’Ferrall, Disney Mobile’s Gwen Bethel Riley, Samsung Electronics Europe’s Vassilis Seferidis and Endemol Worldwide Brands’ Olivier Gers will join several other notable speakers from Ooyala, BBC Worldwide, Orange, Bittorrent, HTC, Trendrr… -  Rebecca Leffler

February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the amount of conversations and check-ins around TV shows has grown 91% year over year, said social TV tracking service Trendrr.tv in a recently released white paper. – Daisy Whitney

If you missed it, we covered several stories earlier this week from SXSW: HBO Girls’ creator and star Len Dunham thoughts about Twitter and the creative process (story), Trendrr rolls out new social features with 2.0 launch (story), Peel launches new features to make Idol more social (story) and a great infographic from Mass Relevance breaking down the tweets from SXSW. – Cory Bergman

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

With the competition heating up in the social TV analytics space, Trendrr has rolled out a brand new platform — a “full rebuild” — with a bevy of new features. Some of the new additions include competitive benchmarks, audience influence scores for advertising, character and talent charts (for example, animated characters over-index on Facebook), 24/7 tracking, audience programming affinities and Spanish language support. – Cory Bergman

Trendrr.tv counted 467,360 comments on social media across various networks. That half-million tweet-count average is not staggering compared to multiple millions for the Grammy Awards and the Super Bowl. And both of those were more balanced in gender comments than the primaries. – Michael Humphrey

According to Trendrr.tv, Univision was the No. 1 broadcast network and Premio Lo Nuestro was the No. 1 show for social media activity that evening, and it outranked other awards shows including the latest editions of BET Honors, People’s Choice Awards and Screen Actors Guild Awards. -Chris Marlowe

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

“There were great storylines for the Grammys this year versus the Oscars, which didn’t have as many story-lines,” spokesman for social-media-analysis-company Trendrr Chris Thonis said to the AP. – Lisa Eadiccico

Scores are based on a ratio of online chatter ranging from positive to negative. Any score above 50 indicates the brand is receiving more favorable mentions in social media circles than negative.

The website contracts with social measurement company Trendrr to track the media brands on a daily, weekly and monthly basis. – Erik Gruenwedel

Social media tracker Trendrr said social activity during the show – ranging from online buzz to Twitter comments and Facebook ‘likes’ – doubled from 2011 to 4.2 million hits on Sunday.

Breaking down these numbers is the bread and butter for firms like Bluefin, Trendrr, Getglue and Social Guide. How well this fledgling field works is still up for debate. But Twitter analysis did a pretty great job predicting the winners, nailing best picture, actress, and coming within a margin of error for best actor.

Just like the Super Bowl and the Grammys, Sunday’s Academy Awards generated a ton of social media buzz. If you were one to tweet about Angelina Jolie’s exposed leg or Sacha Baron Cohen’s outrageous red carpet behavior, you certainly weren’t alone. Check out this Oscars social media breakdown from our friends at Trendrr.TV. – Stephanie Buck

Despite what seemed like a million social media and second screen integrations (see our list of the best Oscars social media moments), last night’s Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 4.2 million social activity score (and 3.9 for the red carpet show), compared to 17.5 for the Super Bowl and 17.1 for the Grammys. – Cory Bergman

Trendrr, which also gauges Social TV buzz, had the Oscars coming in with 4.6 million mentions for the show and red carpet special. – Michael Humphrey

Cameron Mathison will ask the stars your Facebook and Twitter questions and reporters Tina Malave and Lawrence Zarian use the power of Trendrr to track what topics are trending. Fashion expert Roshumba Williams will join Michelle Tuzee on the fashion skyway above the red carpet to keep watch on all the Oscars fashions. – Cavan Siezckowski

Many of those folks work at Trendrr, one of several start-ups trying to make a go of the “social TV” boom. A dozen of the company’s 20 employees will spend the day monitoring the broadcast, as well as the red carpet run-up to the show and the post-event recaps. – Peter Kafka

As we wrote about yesterday, Los Angeles station KABC has partnered with Trendrr to integrate trending social coverage on-air and online. Lots more details here. – Cory Bergman

The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online. – Cory Bergman

Two of the top Social TV metrics companies — Trendrr and Bluefin Labs — calculated an explosion of social media chatter around the Grammys Sunday night. – Michael Humphrey

Numbers provided to Billboard.biz from Trendrr, another social TV tracker, had the Grammys slightly behind the Super Bowl by a margin of 17.49 million to 17.12 million. Trendrr put Sunday’s Grammys well ahead of previous music events such as the MTV Music Video Awards (2.9 million), BET Hip Hop Awards (1.5 million) and the Latin Grammy Awards (1.1 million). – Glenn Peoples

According to Trendrr, the Grammys moment with the highest social media activity was Adele’s performance, which earned a standing ovation and deafening applause from the Staples Center crowd. Apparently, today’s social channels saw the equivalent. – Stephanie Buck

According to data from Trendrr, the Grammys fell just short of the Super Bowl in social TV numbers — but not by far. Trendrr’s “activity score” was 17,122,439, compared to the Super Bowl’s 17,487,241. – Cory Bergman

Even then, many of the advertisers who latched on to social media for the Super Bowl forgot something critical, says Mark Ghuneim, CEO of the digital analytics firm Trendrr. “Throwing out a hashtag, as many did, is a great first step, but advertisers need to do a better job of a call to action.” – Bruce Horovitz, Laura Petrecca, and Gary Strauss

“Highly dramatic finishes are as good for ‘social TV’ as they are for the viewing audience,” said Alex Nagler, an analyst with consulting firm Trendrr. “It helps, of course, that Boston and New York are two of the more social cities and that the rivalry is intense.” – Chuck Bennett

Mark Ghuneim’s social measurement firm, Trendrr, counted over 15 milliontotal Twitter messages about the Super Bowl on Sunday, versus about three million messages last year. He said that Twitter, as opposed to Facebook or other Web sites, “dominated in orders of magnitude as the place to share.” – Brian Stelter

“Since Twitter has emerged nearly every TV tent-pole event has had larger social engagement and bigger ratings year over year,” owner of social measurement firm TrendrrMark Ghuneim told The New York Times. – LISA EADICICCO

(Bluefin competitor Trendrr says they saw a similar leap: They count 15.8 million comments for the game, up from 3.01 million.) – Peter Kafka

Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl…- Cory Bergman

“The real time, open nature of social networking enables public sentiment to hit a flash point, which in cases of controversy, can exert a powerful collective pressure on public figures and organizations in a way that wasn’t available before,” says Mark Ghuneim, CEO founder of Trendrr, which tracks social media trends. - Gary Strauss

“Real-time social networks enable the nation’s collective dissent to be felt immediately,” said Mark Ghuneim, chief executive officer of Trendrr, … – Jen Preston

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck

And, according to trendrr.tv — which compiles Twitter and Facebook mentions — “Downton Abbey” was “one of the most discussed broadcast programs” last Sunday. – Michael Starr

About 6.1 million people tuned into the premiere, according to Nielsen–a pretty weak debut. Viewers also passed judgment via social media. Trendrr, a company that measures feedback on social media, said 80% of the “social conversation” about the show registered as negative; 6% of comments “called for the immediate cancelation of the show.” – John Jurgesen

To date, social TV data like that from Bluefin Labs, as well as social TV analytics and check-in companies like Trendrr, Radian6, GetGlue, SocialGuide and Miso, has mostly focused on general audience responses to TV shows and networks. — Ki Mae Huessner

A perfect example of WWE’s obsession with Twitter is their latest touting of RAW’s success trending on Twitter. On Tuesday December 20th, WWE made the following comments via their official Twitter page: “WWE #Raw was number 1 on last night’s @trendrrtv #socialtv chart for all of cable and broadcast TV! http://trendrr.tv/” — Rick Rockwell

We’ve got the top five nationally broadcast debates as measured in social buzz, and the chart below may surprise you. The data is compliments of our friends at Trendrr, who measure social activity (mentions, likes, checkins) related to TV broadcasts.— Matt Silverman

As the year is coming to an end we’re going to start seeing a lot of interesting data on 2011, the first full year that social TV really started to mature. Trendrr has released a fun infographic on the top “tent-poles” of 2011. Surprisingly perhaps, the Royal Wedding came out slightly ahead of the MTV VMAs as having the most social activity (both over 5.5 million) for the year. — Natan Edelsberg

Monday’s RAW SuperShow was the No. 1 most-mentioned show on social media in all of broadcast and cable TV, according to trendrr.com.
— Ryan Clark

At what other time in history have undersea cartoon creatures been compared to leggy, toned underwear models? Before you think too hard, take a look at Trendrr’s social TV chart below, where SpongeBob SquarePants and theVictoria’s Secret Fashion Show both logged the number-two spots. — Stephanie Buck

Trendrr has released its November numbers tracking the most social TV networks and shows, and Fox and MTV lead the list in social share of voice. — Cory Bergman

Which program created the most social media buzz this past week? As we’ve seen in charts past, social television participants tend to gravitate toward singular, news-making broadcasts. Before, it was awards shows – this week, Trendrr’s social TV chart gets political. — Stephanie Buck

In the last month, the conversation about Occupy was beginning to wane but picked up again last week, according to an analysis by Trendrr, a social media analytics firm. That is due in part to the protests that followed the well-publicized police raid on the encampment at Zuccotti Park and the outrage at the pepper-spraying in California. — Jennifer Preston

Breaking Dawn is officially out in theaters but even all that residual buzz couldn’t help it topple the Harry Pottermovies. The good folks at Trendrr scoured the web and found that Twitter sentiment for The Twilight Saga: Breaking Dawn, Part One has been 41% positive, 7% negative and 52% neutral in the two weeks leading up to its release. — Zach Sniderman

The Weather Channel’s Weather.com rolled out an extensive integration with Twitter over the summer, powered by Trendrr, that displays weather-related tweets at the local market level in real time. In a presentation today at the Social TV Summit, Trendrr CEO Mark Ghuneim said it’s been big success, boosting engagement across Weather.com pages with social integration. — Cory Bergman